Guide to Video Wall Marketing

If walls could talk, what would be your company message? Well, with video walls, they can. This marketing technique gives you the freedom to share important information, heartwarming messages and exciting product offerings with people. It's becoming an increasingly popular way to advertise and can be spotted anywhere from churches to airports. 

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How are video walls used in marketing, and where can you get them? You've come to the right place for these answers.

What Is a Video Wall?

A video wall is a technique that uses a multimonitor or LED setup to share a brand message. The thin-framed multiple displays give the appearance of a gigantic screen, creating a visual exhibit that's hard to ignore. 

Video walls commonly create a single large display where all the screens show one fragment of a bigger picture or video. Sometimes, each monitor shows a totally different image. 

LED wall displays generally hold unique advantages over the LCD multimonitor setup. They produce seamless visuals for larger content. Unlike LCD monitors, LED video walls don't have a bezel between each tile. This offers unmatched fluidity for a superior viewing experience for large content.

Another reason video walls are popular is the ease of servicing. When one LCD screen goes out, you need to buy a whole new monitor. LED video walls, on the other hand, are modular by design. It's easy to make repairs and adjustments without long-term disruption.

 If you're considering investing in a video wall, LED video walls are a huge asset for all businesses, including churches, nonprofit organizations (NPOs) and corporate establishments.

How You Can Use Video Walls for Marketing

Video walls are effective for marketing business offerings or getting an important message across because they draw attention like nothing else. Here are the ways you can use them for different types of marketing: 

• Infotainment: Use video wall content to provide people with information on your cause or products. Share information in an exciting way that captivates viewers. 
• Call to action: Video walls' in-your-face display makes them perfect spaces for urgent calls to action. Prompt people to donate to your cause or purchase your product or service. 
• Sponsored ads: Investing in a video wall poses the opportunity to sell ad space. Many companies will seize the chance to advertise their products in such an electrifying way. 
• Interactive advertising: Video walls provide a unique opportunity to advertise your offerings interactively. Gamified features like QR codes, activities, rewards or virtual demonstrations entice people to engage with your brand.
• Social media marketing: Use your video wall to display user-generated content and invite people to participate in your brand's story. Using hashtags and other social media marketing tools makes people feel like they're a part of your brand and creates a positive association. 

Examples of How Different Businesses Can Use Video Walls

Not only are video walls one of the most eye-catching advertising techniques, but the video wall marketing ideas are endless. Here are some examples of the roles that they play in various businesses:

Retail Stores

Retailers use video walls for branding messages, new product lines and exciting promotions. Grocery stores, fashion labels, electronics stores and other retail establishments create interactive displays with video walls. They use these walls to provide product information or create opportunities for shoppers to interact with their merchandise through elements like virtual try-ons. The visuals can also provide sales information or assist customers with store navigation.

Hospitality Industry

Hotels, resorts and other hospitality businesses commonly use video walls to welcome guests and promote upcoming events. They typically place the walls in conference rooms, lobbies or entryways. Restaurants and bars also use video walls to create a festive ambience or introduce new products to patrons. They may place the walls at the entrance to attract customers and show their hottest items. 

Corporate Offices

Corporate offices utilize video walls in common areas like conference rooms and reception areas. Their high visibility makes them perfect for real-time data visualization, presentations and monitoring of key performance metrics. They also help corporate offices connect through spread-out video conferencing systems. This ripple effect improves internal communication and helps employees stay on the same page with minimal effort. 

Entertainment Venues

Video wall advertising is what stadiums, movie theatres and concert halls use for various entertainment purposes, from advertising to event promotions. Other entertainment venues like galleries and exhibition spaces also use video walls to provide visitors with an interactive experience that allows them to fully immerse themselves in the displays. 

Health Care Facilities

Video walls are commonly used in hospitals and clinics to provide wayfinding information to patients and showcase health education content. Health care facilities can also use video walls for medical imaging and telemedicine consultations. The high visibility of these walls is also excellent for surgical training. 

Education Institutions

Remote academic establishments can use video walls to connect scattered classrooms. Colleges and schools can also use them to celebrate athletic performance, encourage student engagement, provide educational content and broadcast important announcements.

Nonprofit Organizations 

NPOs can use video walls to present important information to supporters or call for donations. They can also use the walls to educate people about their cause and inform others about how they can contribute.

Transportation Hubs

With their large size and excellent visibility, video walls are perfect for use in transportation hubs like bus terminals, airports and train stations. They can provide vital information on navigating terminals and entertaining passengers in waiting. Video walls in transportation hubs also pose excellent opportunities for local businesses to advertise. 

Video Wall Marketing Strategy Tips

While video walls are highly efficient, it's important to use marketing strategies that work to attract and maintain attention. Here are three top tips for creating effective video walls:

• Deliver visual impact: Video walls are meant to be eye-catching. Use bold colors, concise messaging and dynamic motion graphics to draw attention to them. 
• Design scalable content: Video walls come in many different sizes, so you should create content that can be adapted to fit into various resolutions. Your message should fit into different resolutions while maintaining clarity. 
• Create diverse content: Use a mix of data visualizations, interactive features, animations and live video feeds to create video walls that catch the attention of different audiences. 

Benefits of Video Wall Advertising

Displaying your brand in a visually appealing and bold way, like a video wall, boasts many benefits for your business marketing. Unlike other methods, it creates brand awareness with no effort and offers impressive flexibility. Here are the top benefits of video wall marketing:

• Design freedom 
• Interactive capabilities
• Educate with interesting features
• Attention-grabbing 
• Ability to make amendments quickly and cost-effectively 
• Option to use an array of design aesthetics, including 3D animation and virtual reality 

Get the Best Video Wall From Refresh LED

At Refresh LED, we are a faith-based company serving our customers with the utmost care and offering the best services possible. From consultation to installation, we pride ourselves on creating a refreshing experience for our valued clients. Check out our video wall buyers guide for more information on purchasing our products. 

We deliver LED video walls that capture vibrant colors and reflect your company's desire for growth. We offer all our customers a warranty and support and resources to take advantage of all the fantastic features our products come with. 

Feel free to request a free quote or ask any questions about our products — we're always here to help.