Advantages of Using LED Walls for Franchise Businesses
- Josh Dominguez
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Consistency is one of a franchise business's greatest assets. One of the most common ways for owners to maintain consistency in a franchise is by replicating visual elements. LED walls offer image display capabilities that help owners maintain consistency with other branches.
What Is an LED Wall, and What Can It Do?
An LED wall is a large video display comprising thousands of light-emitting diodes (LEDs) that work together to produce brilliant visuals. The LEDs receive visual information from a media player and can integrate with audio equipment for comprehensive multimedia displays.
These fixtures can display images in any size or shape that fits within their borders. Designers can customize these fixtures to cover small sections or an entire wall — including curved LED walls — and with a select number of LEDs. Increasing the LEDs per square foot enhances the display resolution, like increasing the pixel count on a television screen. LED walls achieve resolutions as high as 4K.
How Can Franchise Businesses Benefit From Installing LED Walls?
LED walls are practical assets for franchises in food service, retail, entertainment, fitness, real estate, automotive, health care and beyond. Franchise owners can use LED walls to display a wide range of media, including still images, videos, color gradients and text. The images and videos that the LED wall displays can benefit the franchise location in a few ways:
- Brand identity: Display custom messages and images that tell your franchise's story and highlight the products that make it unique.
- Customer experience: Enhance the delivery of information to customers by presenting sharp, bright imagery that is easy for patrons to see.
- Customer engagement and satisfaction: Build brand recognition, loyalty and trust as customers become familiar with the franchise's consistent elements and accumulate positive experiences with your location.
How to Use LED Walls for Franchises
As highly versatile tools, LED walls present many unique, creative ways to incorporate static images and video within a franchise branch. A franchise owner can use an LED wall to reinforce brand identity and enhance the customer experience by displaying any of the following and more:
- Directories and maps
- Menus
- Branded messages and slogans
- Product overviews or examples
- Advertisements for promotions and sales
- Messages from advertisers
- Interactive media and registration forms
- Customer testimonials
Download Our Free LED Wall Buyers Guide
Example of How a Restaurant Franchise Leveraged LED Screens
The Buffalo Wild Wings in San Bernadino was able to utilize LED walls from Refresh LED to improve their franchise business in multiple ways. John Frazier, the general manager of the restaurant, claimed that his guests have been blown away by the experiences that they've had at the establishment. Guests have been particularly astonished by the clarity of the LED displays when watching big events like soccer games. The special experiences that patrons have had, aided by these LED video walls, have helped bring in more cash flow to the business since it's helping to bring more people in. Frazier mentioned that some of these guests said they "will go nowhere else." LED walls could be the extra element that you need to set you franchise business above your competitors'.
Connect With Refresh LED
Refresh LED designs and installs custom LED walls for franchises in various industries. We work closely with franchise owners to find compelling ways to display branded visual media. Our designers can follow precise specifications to align LED walls with a franchise's corporate requirements.
We can tailor an LED wall that reinforces your franchise's brand and seamlessly integrates with your building, so request a quote for more information.