How to Increase Community Engagement

Community engagement is a set of strategies that businesses, nonprofit organizations, public service companies and other groups use to elicit interactions with individuals and groups within their local area. Strengthening their relationships with community members helps organizations keep the products and services they offer or the causes in the public consciousness.

Benefits of Having an Engaged Community

Each organization has different goals from the next. Fostering positive interactions with their active supporters or potential leads moves organizations closer to achieving their goals, whatever they may be. As the focal point of an engaged community, organizations can: 

• Drive sales.
• Raise funds.
• Boost attendance or foot traffic.
• Attract first-time customers or new members.
• Retain loyal patrons or supporters.
• Build and maintain a strong reputation.

Ways to Build Community Engagement 

The individuals within a community have busy lives. They divide their attention across numerous businesses that provide essential products or services and the causes that captivate them. An organization can retain and build support by implementing a list of community engagement activities. Some ways to encourage community involvement include: 

• Public events
• Promotions and sales
• Advertisements
• Online content
• Requests for feedback or other forms of interaction

Building Community Engagement With LED Walls 

Community engagement strategies are more effective when they incorporate tools that resonate with audiences. Modern technology provides numerous ways to augment community involvement activities. One prominent tool that organizations use is the LED wall. 

An LED wall is an electronic display system that coordinates hundreds of light-emitting diodes to produce visuals. LEDs are highly customizable, supporting a full spectrum of colors and a wide brightness range. An LED wall can display any visual media, from static images and text to integrated audio-video content. With such broad capabilities, LED walls are excellent tools to use in community engagement efforts. 

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Ways An LED Wall System Can Drive Community Engagement 

An organization can program its LED wall to support any of the most prominent engagement strategies. Each way of using an LED wall can deepen and prolong community members' interactions with the event:

• Advertising events, sales and promotions: Displaying static or video-based advertisements for public events and promotions can increase awareness and drive participation. 
• Augmenting event activities: Organizations can also use LED walls during engagement events to back activities like speeches, presentations and live entertainment with brilliant visuals. 
• Curate interactive displays: Patrons can tap touch-screen LED walls to unveil information about an organization's products, services or mission or to sign up for further communication. 

Community Engagement Case Study - Glenrock, Wyoming

The town of Glenrock, Wyoming was looking for creative ways to bring their community together. They strategized that one way they could achieve this task was by revitalizing their Glenrock Town Square into a place that people from all walks of life within the community would want to come and spend some of their free time.

The town of Glenrock called on Refresh LED to design an LED wall solution that they could use as a backdrop for their various community events that they had in mind. We were eager to take on the project. We successfully installed their custom LED display and it now has a myriad of uses for them, including being a background display for live music performers, a high-quality screen for their popular "Theater Thursdays" and much more. This is a prime example of how you can use LED video walls to enhance the bond of your community. 

Connect With Refresh LED

At Refresh LED, we help organizations of all types implement community engagement strategies that utilize captivating technology like LED walls. Our custom systems can bring you closer to your community, so request a quote to begin designing an LED wall.